Tygodnik uses four main channels for content distribution \u2014 Facebook, X, Instagram and email newsletters. Responsibility for these is split between their small digital team and editorial staff.<\/span><\/p>\n Tygodnik\u2019s digital strategy has one overarching purpose: generating ad and subscription revenues through referral traffic.<\/span><\/p>\n Tygodnik\u2019s Head of Digital Expansion, Patryk Stanik, identified a sharing strategy that he believed could help Tygodnik drive more traffic from Facebook. \u201cMore than half of the articles that we publish is content that can easily be reshared,\u201d he said. \u201cI read a <\/span>white paper from Echobox<\/span><\/a>, showing that the third or fourth share of the same article could have even more traffic than the first one.\u201d Tygodnik was therefore keen to implement these insights.<\/span><\/p>\n SocialFlow was more expensive and the functionalities weren\u2019t as good as Echobox. It was a no-brainer.<\/p><\/blockquote>\n But with a small team covering both social media and email this didn\u2019t prove easy. So they looked for a way to leverage social media automation to reduce pressure on staff and optimize performance.<\/span><\/p>\n Tygodnik narrowed their search for a social media management tool down to Echobox and SocialFlow, but there was one clear winner. \u201cSocialFlow was more expensive and the functionalities weren\u2019t as good as Echobox. It was a no-brainer.\u201d<\/span><\/p>\n With Tygodnik set up on Echobox, they quickly saw the power of its AI automation. \u201cAutomation is what works for us\u201d.<\/span><\/p>\n I read and weep for our fellow publishers but [declining Facebook traffic] didn\u2019t affect us, and I think that a big chunk of the reason why was Echobox.<\/p><\/blockquote>\n With Echobox automating both their social presence and email newsletters, Tygodnik were able to hugely increase the number of posts they were making across multiple social platforms, including resharing their evergreen content.<\/span><\/p>\n But increasing social posts alone is no guarantee of increased performance. Posting at the right time and the right volume is key to ensuring the highest possible traffic and engagement. Indeed, our <\/span>research<\/span><\/a> suggests that Facebook penalizes under- <\/span>and<\/span><\/i> over-sharing. Allying automation with an AI capable of reverse engineering social media algorithms to understand the best time, cadence and volume to share and reshare, therefore, is the key to what makes Echobox so powerful.\u00a0<\/span><\/p>\n
\nChallenge<\/h4>\n
\n
Approach<\/h4>\n
\n
\nThe Challenge: Making the most of a small staff and resharing on Facebook<\/strong><\/h2>\n
The Approach: Automate social media posts and reshares<\/strong><\/h2>\n
![\"Blue](\"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2024\/04\/Group-230-1-1170x234.png\")
<\/a><\/p>\nResults: Increased traffic and click rates<\/strong><\/h2>\n
![\"Blue](\"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2024\/04\/Group-225-1-1170x234.png\")
<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"