{"id":5070,"date":"2023-07-13T13:26:10","date_gmt":"2023-07-13T13:26:10","guid":{"rendered":"https:\/\/www.echobox.com\/resources\/?p=5070"},"modified":"2023-07-13T15:35:44","modified_gmt":"2023-07-13T15:35:44","slug":"the-great-qa-on-ai-generative-ai-publishing-industry","status":"publish","type":"post","link":"https:\/\/www.echobox.com\/resources\/blog\/the-great-qa-on-ai-generative-ai-publishing-industry\/","title":{"rendered":"The great Q&#038;A on AI: the publishing industry"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">We\u2019re back with part 2 of our Q&amp;A on everything AI with our experts. If you\u2019ve missed it, you can read <a href=\"https:\/\/www.echobox.com\/resources\/blog\/the-great-qa-on-ai-generative-ai\/\" target=\"_blank\" rel=\"noopener\">part 1 here<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having innovated and operated at the intersection of tech and publishing for years, our experts are well-placed to explain what generative AI <\/span><i><span style=\"font-weight: 400;\">really<\/span><\/i><span style=\"font-weight: 400;\"> means. Today, we\u2019ll delve into how Echobox trains datasets and discuss how publishers can use AI safely.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We sat down with:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Simon Tann\u00e9, our Head of Data Science since 2014<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dr. Marc Fletcher, CTO since 2013<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Simran Cashyap, our VP of Product since 2019<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Antoine Amann, founder and CEO\u00a0<\/span><\/li>\n<\/ul>\n<hr class=\"wp-block-separator is-style-dots\" \/>\n<p><b>Echobox is celebrating its 10th anniversary this year. Over the last decade, how has the publishing and media industry adapted to these technologies? Did publishers need convincing to adopt AI at first?\u00a0<\/b><\/p>\n<figure id=\"attachment_5072\" aria-describedby=\"caption-attachment-5072\" style=\"width: 288px\" class=\"wp-caption alignleft\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-5072\" src=\"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2023\/07\/antoine-tile-2.png\" alt=\"Antoine Amann, co-founder and CEO of Echobox talks about generative AI\" width=\"288\" height=\"268\" srcset=\"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2023\/07\/antoine-tile-2.png 417w, https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2023\/07\/antoine-tile-2-300x279.png 300w, https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2023\/07\/antoine-tile-2-150x140.png 150w\" sizes=\"(max-width: 288px) 100vw, 288px\" \/><figcaption id=\"caption-attachment-5072\" class=\"wp-caption-text\">Antoine Amann, founder and CEO<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\"><strong>Antoine (CEO): <\/strong>We started Echobox in 2013 with the vision to help publishers use AI to automate the newsroom. Back then, the concept of automation didn\u2019t really exist in publishing and we were amongst the first to articulate the impact of AI in the media industry. Today, automation and AI are hot topics at the forefront of everyone\u2019s minds. Our <\/span><strong><a href=\"https:\/\/www.echobox.com\/resources\/white-papers\/publishing-trends-report-2023\/\" target=\"_blank\" rel=\"noopener\">2023 Publishing Trends Survey<\/a><\/strong><span style=\"font-weight: 400;\"> made this crystal clear: 94% of our respondents find AI and automation important to their organization. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We were lucky at Echobox. We had the foresight to realize how important AI would become, and we\u2019ve had a big headstart when it comes to news automation. Echobox Social, our first product, is the leader in social media automation and optimization. We strongly believe no other product comes close in terms of technology and results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It wasn\u2019t always easy convincing publishers to adopt AI, and some were wary of giving away power to algorithms. At the end of the day, the numbers speak for themselves. Our clients were motivated by the performance gains Echobox provides, and automation became increasingly prevalent in business and accepted by the general public. I\u2019m proud to say that, over time, Echobox became a standard in the industry.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In ten years, we\u2019ve grown to over 100 employees with 2000 publisher clients using Echobox in over 100 countries. This exponential growth allows us to dig deep and never stop questioning what tasks could be improved in the newsroom with automation. We\u2019ll never stop innovating.<\/span><\/p>\n<p><b>How does Echobox train datasets for our generative AI features, such as AI-generated share messages?<\/b><\/p>\n<figure id=\"attachment_4989\" aria-describedby=\"caption-attachment-4989\" style=\"width: 313px\" class=\"wp-caption alignright\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-4989\" src=\"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2023\/06\/Simon-1.png\" alt=\"Picture of Simon Tanne, Head of Data Science at Echobox\" width=\"313\" height=\"282\" srcset=\"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2023\/06\/Simon-1.png 370w, https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2023\/06\/Simon-1-300x271.png 300w, https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2023\/06\/Simon-1-150x135.png 150w\" sizes=\"(max-width: 313px) 100vw, 313px\" \/><figcaption id=\"caption-attachment-4989\" class=\"wp-caption-text\">Simon Tann\u00e9, Head of Data Science<\/figcaption><\/figure>\n<p><b>Simon (Head of Data Science)<\/b>: Echobox leverages <a href=\"https:\/\/en.wikipedia.org\/wiki\/In-context_learning_(natural_language_processing)\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><strong>few-shot learning<\/strong><\/span><\/a> capabilities of models like ChatGPT to generate share messages. Few-shot learning refers to the ability of a machine learning model to understand and start performing a task with just a few examples.<\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take the case of our AI-generated share messages. Echobox would provide the model with some examples of successful share messages, as well as an appropriate prompt, and the AI would use those examples to generate new, similar messages. The model has been trained on a very large amount of text data, so it understands the structure and style of the language and can create coherent and relevant messages.<\/span><\/p>\n<blockquote>\n<blockquote class=\"modern-quote\"><p><span style=\"font-weight: 400;\">We were lucky at Echobox. We had the foresight to realize how important AI would become, and we\u2019ve had a big headstart when it comes to news automation. &#8211; Antoine Amann, co-founder and CEO<\/span><\/p><\/blockquote>\n<\/blockquote>\n<p><b>In what ways does Echobox apply generative AI to its products? What are some examples of features we\u2019ve developed with this tech?<\/b><\/p>\n<p><b><\/b><b>Simran (VP of Product): <\/b><span style=\"font-weight: 400;\">We\u2019ve been working with generative AI for years now. Our data scientists were incredibly excited to build on the newer generations of generative AI models and their capabilities. They\u2019ve spent a great deal of effort in making smart, pioneering AI products that simplify and modernize publishers\u2019 workflows.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first way in which we\u2019ve done this is through our \u201cInspire me\u201d share message generator on <a href=\"https:\/\/www.echobox.com\/social\" target=\"_blank\" rel=\"noopener\">Echobox Social<\/a>. Using OpenAI\u2019s GPT model, we\u2019ve developed share messages that are tailored to the content and tone of voice of your brand to maximize virality and engagement. It also refines the style based on the past top-performing shares. This ChatGPT-generated share message is now available on Facebook, Twitter and LinkedIn, across 13 different languages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019re in the process of developing lots of exciting new innovations, and we\u2019re rolling them out soon. Watch this space!<\/span><\/p>\n<p><b>On the topic of new innovations, are there plans to introduce other types of machine learning and generative AI to Echobox products? What do you imagine that would look like for publisher workflows? <\/b><\/p>\n<p><strong>Simran<\/strong>: <span style=\"font-weight: 400;\">As an AI-driven company, we are constantly experimenting with the latest innovations in AI. The list of new features and improvements to existing features is monumental. Since we are focused on publishers, particularly saving time and improving performance, we want to make sure that anything we add is well tested and <\/span><i><span style=\"font-weight: 400;\">really<\/span><\/i><span style=\"font-weight: 400;\"> improves workflows.<\/span><\/p>\n<figure id=\"attachment_5073\" aria-describedby=\"caption-attachment-5073\" style=\"width: 278px\" class=\"wp-caption alignleft\"><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-5073\" src=\"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2023\/07\/sim-tile.jpg\" alt=\"VP of Product, Simran Cashyap, talks about Echobox and publishing\" width=\"278\" height=\"266\" srcset=\"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2023\/07\/sim-tile.jpg 389w, https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2023\/07\/sim-tile-300x287.jpg 300w, https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2023\/07\/sim-tile-150x143.jpg 150w\" sizes=\"(max-width: 278px) 100vw, 278px\" \/><figcaption id=\"caption-attachment-5073\" class=\"wp-caption-text\">Simran Cashyap, VP of Product<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">For <\/span><strong><a href=\"https:\/\/www.echobox.com\/email\">Echobox Email<\/a><\/strong><span style=\"font-weight: 400;\"> specifically, we\u2019ve got a few huge features currently being refined internally. These include new ways of automatically generating subject lines and preview text.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve also got an amazing innovation we\u2019re very excited about currently in the works. This new feature will leverage AI to automatically generate editorial notes for newsletters based on your content, in your tone of voice. I can\u2019t reveal much more about specific features, but I can tell you how excited we are to make all of these technologies seamless parts of publishers&#8217; workflows.<\/span><\/p>\n<blockquote>\n<blockquote class=\"modern-quote\"><p><span style=\"font-weight: 400;\">Our data scientists were incredibly excited to build on the newer generations of generative AI models and their capabilities. &#8211; Simran Cashyap, VP of Product<\/span><\/p><\/blockquote>\n<\/blockquote>\n<p><b>There\u2019s been a lot of talk surrounding AI in journalism and its increasing presence in newsrooms and workflows. How do you see generative AI changing the publishing industry?<\/b><\/p>\n<p><strong>Marc (CTO)<\/strong>: <span style=\"font-weight: 400;\">In my opinion, the most important aspect of journalism is that a reader is left <span style=\"font-size: 18px;\">with the understanding and perspective that the publisher originally intended. There are many ways to achieve this. Ensuring topics are presented accurately, representatively and reliably is not something any generative AI will be able to match for the foreseeable future.\u00a0<\/span><\/span><\/p>\n<figure id=\"attachment_4993\" aria-describedby=\"caption-attachment-4993\" style=\"width: 273px\" class=\"wp-caption alignright\"><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-4993\" src=\"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2023\/06\/Marc-round-1.png\" alt=\"Photo of Marc Fletcher, CTO of Echobox\" width=\"273\" height=\"280\" srcset=\"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2023\/06\/Marc-round-1.png 336w, https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2023\/06\/Marc-round-1-292x300.png 292w, https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2023\/06\/Marc-round-1-146x150.png 146w\" sizes=\"(max-width: 273px) 100vw, 273px\" \/><figcaption id=\"caption-attachment-4993\" class=\"wp-caption-text\">Marc Fletcher, CTO<\/figcaption><\/figure>\n<p><span style=\"font-size: 18px;\">Publishers are already severely under-resourced and journalists are often under pressure to deliver content quickly. This can cause the most important aspects of journalism to be compromised, particularly when it comes to complex or nuanced topics. Generative AI and automation free up time so journalists and editors can invest and focus their remaining resources to ensure accurate, representative and reliable reporting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many actors in the publishing industry are skeptical about generative AI and the potential threats it could pose to journalistic accuracy and ethics. Although changes to conventional workflows can be expected, there really shouldn\u2019t be anything to fear. The end result will be a more successful publishing industry.<\/span><\/p>\n<p><b>Finally, do you have recommendations on how newsrooms can balance these risks with the vast opportunities?\u00a0<\/b><\/p>\n<p><b>Simran: <\/b><span style=\"font-weight: 400;\">There are three recommendations I\u2019d give to anyone using AI in newsrooms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, focus on <\/span><b>accuracy<\/b><span style=\"font-weight: 400;\">. <\/span><strong><a href=\"https:\/\/www.techopedia.com\/definition\/34948\/large-language-model-llm\" target=\"_blank\" rel=\"noopener\">Large Language Models<\/a><\/strong><span style=\"font-weight: 400;\"> (LLMs) can provide incorrect responses. At Echobox, we have refined our usage of these models and added checks to reduce the possibility of inaccurate responses. We recommend manually reviewing all machine generated text, and validating it for correctness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Second, don\u2019t compromise on your <\/span><b>tone of voice<\/b><span style=\"font-weight: 400;\">. It is vital to make sure that tools are using your style when producing content. Failing to do so can lead to an inconsistent and jarring experience for your readers. At Echobox, we personalize all text generation based on your tone of voice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, check for <\/span><b>biases. <\/b><span style=\"font-weight: 400;\">All AI models need to be trained on vast amounts of data. If there is an inherent bias &#8211; even subtle &#8211; within the training data, the model will amplify that bias. Again, reviewing manually is very important.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ethical AI is a very hot topic at the moment, and with good reason. If you\u2019re interested in learning more, Simon wrote a<\/span><strong> <a href=\"https:\/\/www.spiceworks.com\/tech\/artificial-intelligence\/guest-article\/forging-a-future-with-ethical-ai\/\" target=\"_blank\" rel=\"noopener\">great piece<\/a><\/strong> <span style=\"font-weight: 400;\">on the ethical issues companies should be aware of when using AI and how to battle bias.\u00a0<\/span><\/p>\n<blockquote>\n<blockquote class=\"modern-quote\"><p><span style=\"font-size: 18px;\">Generative AI and automation free up time so journalists and editors can invest and focus their remaining resources to ensure accurate, representative and reliable reporting. &#8211; Marc Fletcher, CTO<\/span><\/p><\/blockquote>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">That\u2019s a wrap to the great Q&amp;A on AI. To learn more about Echobox&#8217;s artificial intelligence, you can sign up to our newsletter or follow us on <\/span><strong><a href=\"https:\/\/www.linkedin.com\/company\/echobox\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a><\/strong><span style=\"font-weight: 400;\">, <\/span><strong><a href=\"https:\/\/www.facebook.com\/EchoboxHQ\" target=\"_blank\" rel=\"noopener\">Facebook<\/a><\/strong><span style=\"font-weight: 400;\"><strong>,<\/strong> and <\/span><strong><a href=\"https:\/\/twitter.com\/EchoboxHQ\" target=\"_blank\" rel=\"noopener\">Twitter<\/a><\/strong><span style=\"font-weight: 400;\">. We\u2019ve also got great <\/span><strong><a href=\"https:\/\/www.echobox.com\/resources\/white-papers\/\" target=\"_blank\" rel=\"noopener\">white papers<\/a><\/strong><span style=\"font-weight: 400;\"> on our latest research on AI for publishers. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re back with part 2 of our Q&amp;A on everything AI with our experts. If you\u2019ve missed it, you can read part 1 here.\u00a0 Having innovated and operated at the intersection of tech and publishing for years, our experts are well-placed to explain what generative AI really means. Today, we\u2019ll delve into how Echobox trains<\/p>\n","protected":false},"author":7,"featured_media":5089,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[2],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The great Q&amp;A on AI: the publishing industry - Echobox Resources<\/title>\n<meta name=\"description\" content=\"Echobox experts discuss Echobox AI innovations and provide insights into how publishers can generative AI safely.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.echobox.com\/resources\/blog\/the-great-qa-on-ai-generative-ai-publishing-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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