{"id":473,"date":"2016-06-08T16:21:24","date_gmt":"2016-06-08T16:21:24","guid":{"rendered":"https:\/\/www.echobox.com\/resources\/?p=473"},"modified":"2021-12-20T14:48:32","modified_gmt":"2021-12-20T14:48:32","slug":"a-plan-for-sustainable-news-in-the-digital-era-2","status":"publish","type":"post","link":"https:\/\/www.echobox.com\/resources\/blog\/a-plan-for-sustainable-news-in-the-digital-era-2\/","title":{"rendered":"A plan for sustainable news in the digital era"},"content":{"rendered":"\r\n

Echobox CEO, Antoine Amann<\/a>, explains why he started the company and how he thinks it can transform the way news is disseminated in the digital era.<\/strong><\/h2>\r\n\r\n\r\n\r\n

I started Echobox based on my experience of working in the Press, where I could see journalists\u2019 frustration with social media. The role of social platforms in publishing continues to grow but it\u2019s ineffective to have someone curate each of the multiple social media accounts of a publishing house. And questions like when is the<\/a> best time to share<\/a> this story and how many times should it be shared \u2014 these are data science questions, and asking a writer to tackle them mires the reporting process. It\u2019s inefficient and frustrating. One of the journalists I worked with even told me: \u2018This isn\u2019t what we were hired for, it\u2019s not what we were meant to do.\u2019<\/p>\r\n\r\n\r\n\r\n

These are uncertain times for the future of journalism. Digital has changed everything. Before, a journalist could assume a guaranteed readership. That\u2019s no longer the case. A growing number of readers aren\u2019t accessing news solely from the publisher\u2019s homepage \u2014 they\u2019re being introduced to topics on social media, they\u2019re browsing through feeds of stories online and independently searching for the topics that interest them. Being a \u2018journalist\u2019 is a much more complex job now than it was 25 years ago. There are many more content types and distribution channels to optimise for. Technologies that can help with this process are invaluable as they have the potential to guarantee high readerships to stories.<\/p>\r\n\r\n\r\n\r\n

There are significant implications to this if publishers fail to keep ahead of the curve. For one, print revenues are dying. But also, news is a competitive space and if the publications who commission the stories don\u2019t distribute them effectively, then it\u2019s very likely people will pick up a repackaged version of the story somewhere else. The ad revenues then go to another site.<\/p>\r\n\r\n\r\n\r\n

It was these observations that brought the idea for Echobox into being, as a technology that would streamline publishing on social media. It frees up journalists to write more content by letting Artificial Intelligence (AI) take care of all the grunt work.<\/p>\r\n\r\n\r\n\r\n

Echobox isn\u2019t really a social media management tool. It\u2019s an AI that understands content like a human would. It\u2019s been trained on datasets of a large number of publishers including news heavyweights like\u00a0Le Monde,\u00a0the Telegraph<\/a>\u00a0and Argentina\u2019s mega-publisher,\u00a0Clar\u00edn. In effect our AI is learning off the most sought after journalism of our day \u2014 the most complete corpus of quality reporting in our time.<\/p>\r\n\r\n\r\n\r\n

The intelligence of Echobox\u2019s technology and the usefulness to publishers is growing all the time. It\u2019s a fantastically exciting time to be working in the AI space, particularly when you\u2019re working with a dataset as rich as Echobox\u2019s. What we\u2019ve achieved so far is great, but I\u2019m really excited about what we\u2019ve yet to do.<\/p>\r\n\r\n\r\n\r\n

Request a demo<\/a> or find out more on our\u00a0<\/strong>website<\/strong><\/a>. Follow us on Twitter\u00a0<\/strong>@EchoboxHQ<\/strong><\/a>.<\/strong><\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n","protected":false},"excerpt":{"rendered":"

I started Echobox based on my experience of working in the Press, where I could see journalists\u2019 frustration with social media. 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