{"id":2860,"date":"2022-01-31T16:32:37","date_gmt":"2022-01-31T16:32:37","guid":{"rendered":"https:\/\/www.echobox.com\/resources\/?p=2860"},"modified":"2023-09-20T10:02:13","modified_gmt":"2023-09-20T10:02:13","slug":"5-tips-for-creating-newsletters-that-stick","status":"publish","type":"post","link":"https:\/\/www.echobox.com\/resources\/blog\/5-tips-for-creating-newsletters-that-stick\/","title":{"rendered":"5 tips for creating newsletters that stick"},"content":{"rendered":"

Newsletters are experiencing something of a boom. This probably isn\u2019t news to you. For the better part of a decade now, publishers have figured digital subscriptions to be a far more reliable source of revenue than advertising, as Facebook and Google continue to dominate the market. And for many publishers, newsletters are an essential component of a digital subscription strategy. In fact, 70% of media leaders plan to focus their efforts on email newsletters this year, according to the Reuters Institute for the Study of Journalism\u2019s 2022 <\/span>Trends and Predictions report<\/a><\/strong>.\u00a0<\/span><\/p>\n

Much was made of then New York Times CEO Mark Thompson\u2019s 2016 announcement that the paper was aiming to amass <\/span>10 million digital subscribers by 2025<\/a><\/strong>, a huge increase for a company that had, at that time, around 1.6 million. But by the end of 2021, The Times was <\/span>within touching distance<\/a><\/strong> of that figure, and years ahead of schedule.\u00a0<\/span><\/p>\n

For The Times, newsletters have been a driving force behind this increase. Regularly offering readers quality content, tailored to their interests and straight to their inbox, The Times has a roster of <\/span>around 50 newsletters with a weekly readership of approximately 15 million<\/a><\/strong>. But what makes newsletters such an attractive proposition? In August, The New York Times Company\u2019s president and CEO Meredith Kopit Levien summed it up:\u00a0<\/span><\/p>\n

Given the opportunity we see \u2014 an addressable market of at least 100 million people who are expected to pay for English-language journalism and <\/span>a unique moment in which daily habits are up for grabs<\/b> \u2014 we are continuing to invest in both the value of our individual products and the broader bundle.<\/span><\/p>\n

Habit formation<\/strong><\/span><\/a> is the holy grail for publishers, many of whom are looking at strategies to establish their content as an indispensable part of daily life for their audience. Whether it\u2019s the morning commute, the lunch break or the after-dinner time on the sofa, the right strategy can convert an idle moment into a regular daily routine and turn the curious into consistent consumers.\u00a0<\/span><\/p>\n

So what makes for a habit-forming newsletter? How can you make sure it\u2019s \u201csticky\u201d enough to become an integral part of your readers\u2019 routines? Here are 5 dos and don\u2019ts to help you craft newsletters that your readers won’t want to miss.<\/span><\/p>\n