{"id":1438,"date":"2020-10-07T09:20:00","date_gmt":"2020-10-07T09:20:00","guid":{"rendered":"https:\/\/www.echobox.com\/resources\/?p=1438"},"modified":"2021-01-28T17:53:05","modified_gmt":"2021-01-28T17:53:05","slug":"how-does-facebooks-secret-penalization-algorithm-affect-publishers","status":"publish","type":"post","link":"https:\/\/www.echobox.com\/resources\/blog\/how-does-facebooks-secret-penalization-algorithm-affect-publishers\/","title":{"rendered":"How does Facebook\u2019s secret penalization algorithm affect publishers?"},"content":{"rendered":"\n<p>There\u2019s a critical issue impacting publishers worldwide every day, yet most remain unaware: Facebook algorithms are routinely penalizing publishers for posting at the \u201cwrong\u201d interval, leading to recurring declines in referral traffic.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Echobox recently published original research into these Facebook algorithms and the resulting hidden penalties. These exclusive findings, vital for publishers across industries, were also featured on <a href=\"https:\/\/whatsnewinpublishing.com\/facebook-is-secretly-penalizing-publishers-new-research-reveals\/\" target=\"_blank\" rel=\"noreferrer noopener\">What\u2019s New in Publishing<\/a> and <a href=\"https:\/\/newdigitalage.co\/2020\/09\/30\/revealing-facebooks-hidden-penalisation-algorithm\/\" target=\"_blank\" rel=\"noreferrer noopener\">New Digital Age<\/a>. &nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>If you haven\u2019t yet read the white paper, you can start by downloading it for free <a href=\"https:\/\/www.echobox.com\/resources\/white-papers\/Facebooks-penalization-algorithm-revealed\/?utm_campaign=FBpenalization&amp;utm_source=resources&amp;utm_medium=blog&amp;utm_term=1stParagraph\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>. In this blogpost, we explore the key themes of the research and what it means for publishers.<\/p>\n\n\n<div class=\"vlp-link-container vlp-template-default wp-block-visual-link-preview-link\">\n\t<a href=\"https:\/\/resources.echobox.com\/white-papers\/Facebooks-penalization-algorithm-revealed\/?utm_campaign=FBpenalization&amp;utm_source=resources&amp;utm_medium=blog&amp;utm_term=visuallinkpreview\" class=\"vlp-link\" title=\"Facebook\u2019s penalization algorithm revealed\" target=\"_blank\"><\/a>\t\t<div class=\"vlp-link-image-container\">\n\t\t<div class=\"vlp-link-image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/mk0resourcesechfwobs.kinstacdn.com\/wp-content\/uploads\/2020\/09\/Facebook-penalization-revealed-featured-img-1.png\" style=\"max-width: 150px; max-height: 150px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"vlp-link-text-container\">\n\t\t\t\t<div class=\"vlp-link-title\">\n\t\t\tFacebook\u2019s penalization algorithm revealed\t\t<\/div>\n\t\t\t\t\t\t<div class=\"vlp-link-summary\">\n\t\t\tIt\u2019s arguably one of the biggest secrets in social media publishing: Publishers are routinely being penalized by Facebook algorithms for posting&#8230;\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n\n<h2><strong>How did the research come about?<\/strong><\/h2>\n\n\n\n<p>Facebook has made major changes to its News Feed algorithm several times over the last few years. For example, <a href=\"https:\/\/www.echobox.com\/resources\/blog\/how-facebooks-algorithm-change-is-affecting-publishers\/\" target=\"_blank\" rel=\"noreferrer noopener\">in 2018<\/a> Facebook reduced the amount of news content on the News Feed, whilst in June of this year, it made changes that gave more prominence to \u201coriginal reporting\u201d. These announcements often leave publishers scrambling to adjust as such changes can have a significant impact on referral traffic.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Echobox has spent years <a href=\"https:\/\/www.echobox.com\/resources\/blog\/how-intelligent-automation-is-helping-publishers-resist-the-decline-in-traffic-from-facebook\/\" target=\"_blank\" rel=\"noreferrer noopener\">understanding the algorithms<\/a> that power the world\u2019s leading social media platforms. We know that in reality, Facebook is constantly changing the \u201cranking signals\u201d it uses. There is one effect that remains little-known amongst publishers yet impacts huge numbers of them: posting at the \u201cwrong\u201d frequency. So we set out to reveal this phenomenon to the world for the very first time.<\/p>\n\n\n\n<h2>How did you design the study?<\/h2>\n\n\n\n<p>First, we segmented publishers into key verticals &#8211; news, lifestyle and sports &#8211; to ensure the type of content being posted to Facebook was comparable. We then examined more than 250,000 Facebook posts and analyzed the time elapsed in minutes between two posts and the average change in referral traffic from Facebook for each interval. As a result, we were able to understand when a publisher could post in any given hour without being penalized as well as <a href=\"https:\/\/www.echobox.com\/resources\/white-papers\/when-is-the-best-time-to-post-on-facebook\/\" target=\"_blank\" rel=\"noreferrer noopener\">when a publisher should post<\/a> in order to generate a traffic increase.<\/p>\n\n\n\n<h2>How does Facebook penalize news publishers?<\/h2>\n\n\n\n<p>We then analyzed two popular lifestyle magazine publishers. These publishers often post evergreen content &#8211; so we were interested as to how often this content could be posted on Facebook before it incurs penalization. A very different picture emerged: these lifestyle publishers were penalized more than news publishers. For example, one lifestyle magazine suffered a 1.5% decline in traffic when posts were spaced 5 minutes apart. We were then able to identify the ideal posting frequency for another lifestyle magazine.<\/p>\n\n\n\n<h2>What can publishers learn from this study?<\/h2>\n\n\n\n<p>The Facebook penalization algorithm is perhaps the biggest secret in social media publishing. Any publisher that regularly posts content to a Facebook page is likely to suffer the effects of it &#8211; often without ever realizing it. As a result, swathes of content never make the News Feed. The consequence: huge amounts of reach and traffic essentially being wasted.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>However, publishers can take action to vastly reduce the risk of penalization. In fact, they can start to use Facebook\u2019s algorithms to their own advantage. To do this, publishers need to ascertain exactly how often to share content on their Facebook page. In the research, we outline a rapid and proven strategy to do exactly this. We recommend all publishers read the research (see link below) to understand how the algorithm manifests itself &#8211; and how they could turn penalization into a positive effect within weeks.<\/p>\n\n\n\n<p class=\"has-text-align-center download-inline has-text-color has-background has-large-font-size\" style=\"background-color:#3976e6;color:#ffffff\"><a href=\"https:\/\/www.echobox.com\/resources\/white-papers\/Facebooks-penalization-algorithm-revealed\/?utm_campaign=FBpenalization&amp;utm_source=resources&amp;utm_medium=blog&amp;utm_term=CTAfooter\" target=\"_blank\" rel=\"noreferrer noopener\">Want to read more? Download the free white paper here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s a critical issue impacting publishers worldwide every day, yet most remain unaware: Facebook algorithms are routinely penalizing publishers for posting at the \u201cwrong\u201d interval, leading to recurring declines in referral traffic. Echobox recently published original research into these Facebook algorithms and the resulting hidden penalties. These exclusive findings, vital for publishers across industries, were<\/p>\n","protected":false},"author":7,"featured_media":1479,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[2],"tags":[8],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How does Facebook\u2019s secret penalization algorithm affect publishers? - Echobox Resources<\/title>\n<meta name=\"description\" content=\"Publishers worldwide are missing out on traffic due to Facebook penalization. Our exclusive research shows how publishers are affected by Facebook penalization algorithms.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.echobox.com\/resources\/blog\/how-does-facebooks-secret-penalization-algorithm-affect-publishers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How does Facebook\u2019s secret penalization algorithm affect publishers? - Echobox Resources\" \/>\n<meta property=\"og:description\" content=\"Publishers worldwide are missing out on traffic due to Facebook penalization. Our exclusive research shows how publishers are affected by Facebook penalization algorithms.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.echobox.com\/resources\/blog\/how-does-facebooks-secret-penalization-algorithm-affect-publishers\/\" \/>\n<meta property=\"og:site_name\" content=\"Echobox Resources\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-07T09:20:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-28T17:53:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2020\/10\/Change-in-Facebook-traffic-per-minutes-between-shares.png\" \/>\n\t<meta property=\"og:image:width\" content=\"3600\" \/>\n\t<meta property=\"og:image:height\" content=\"1890\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Echobox Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2020\/10\/Change-in-Facebook-traffic-per-minutes-between-shares.png\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Echobox Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.echobox.com\/resources\/#organization\",\"name\":\"Echobox\",\"url\":\"https:\/\/www.echobox.com\/resources\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.echobox.com\/resources\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2020\/06\/logo-dark.svg\",\"contentUrl\":\"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2020\/06\/logo-dark.svg\",\"caption\":\"Echobox\"},\"image\":{\"@id\":\"https:\/\/www.echobox.com\/resources\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.echobox.com\/resources\/#website\",\"url\":\"https:\/\/www.echobox.com\/resources\/\",\"name\":\"Echobox Resources\",\"description\":\"Insights for news publishers and content creators\",\"publisher\":{\"@id\":\"https:\/\/www.echobox.com\/resources\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.echobox.com\/resources\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.echobox.com\/resources\/blog\/how-does-facebooks-secret-penalization-algorithm-affect-publishers\/#primaryimage\",\"url\":\"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2020\/10\/Change-in-Facebook-traffic-per-minutes-between-shares.png\",\"contentUrl\":\"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2020\/10\/Change-in-Facebook-traffic-per-minutes-between-shares.png\",\"width\":3600,\"height\":1890,\"caption\":\"Echobox graph showing change in Facebook traffic by share interval in minutes\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.echobox.com\/resources\/blog\/how-does-facebooks-secret-penalization-algorithm-affect-publishers\/#webpage\",\"url\":\"https:\/\/www.echobox.com\/resources\/blog\/how-does-facebooks-secret-penalization-algorithm-affect-publishers\/\",\"name\":\"How does Facebook\u2019s secret penalization algorithm affect publishers? - Echobox Resources\",\"isPartOf\":{\"@id\":\"https:\/\/www.echobox.com\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.echobox.com\/resources\/blog\/how-does-facebooks-secret-penalization-algorithm-affect-publishers\/#primaryimage\"},\"datePublished\":\"2020-10-07T09:20:00+00:00\",\"dateModified\":\"2021-01-28T17:53:05+00:00\",\"description\":\"Publishers worldwide are missing out on traffic due to Facebook penalization. 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