{"id":1072,"date":"2020-08-03T12:13:36","date_gmt":"2020-08-03T12:13:36","guid":{"rendered":"https:\/\/www.echobox.com\/resources\/?p=1072"},"modified":"2021-03-03T10:48:14","modified_gmt":"2021-03-03T10:48:14","slug":"instagram-vs-facebook","status":"publish","type":"post","link":"https:\/\/www.echobox.com\/resources\/white-papers\/instagram-vs-facebook\/","title":{"rendered":"Instagram vs Facebook: How do world-leading publishers use them?"},"content":{"rendered":"\n

While Facebook remains the staple of most publishers\u2019 social media strategy, many publishers are now tapping into the potential of Instagram to engage audiences with image-led storytelling. As the social media landscape diversifies, we take a closer look at Instagram vs Facebook and the role each can play in a publisher\u2019s social media strategy. Learn how publishers are using Facebook and Instagram in a complementary way, and discover how they compare in terms of popularity, audience and traffic.<\/p>\n","protected":false},"excerpt":{"rendered":"

While Facebook remains the staple of most publishers\u2019 social media strategy, many publishers are now tapping into the potential of Instagram to engage audiences with image-led storytelling. As the social media landscape diversifies, we take a closer look at Instagram vs Facebook and the role each can play in a publisher\u2019s social media strategy. Learn<\/p>\n","protected":false},"author":7,"featured_media":1086,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-landing.php","format":"standard","meta":{"inline_featured_image":false},"categories":[5],"tags":[8],"acf":[],"yoast_head":"\nInstagram vs Facebook: How do world-leading publishers use them? - Echobox Resources<\/title>\n<meta name=\"description\" content=\"What are the benefits of using Instagram vs Facebook? What role can each play for publishers? How are publishers are using Facebook and Instagram together?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.echobox.com\/resources\/white-papers\/instagram-vs-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram vs Facebook: How do world-leading publishers use them? - Echobox Resources\" \/>\n<meta property=\"og:description\" content=\"What are the benefits of using Instagram vs Facebook? What role can each play for publishers? How are publishers are using Facebook and Instagram together?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.echobox.com\/resources\/white-papers\/instagram-vs-facebook\/\" \/>\n<meta property=\"og:site_name\" content=\"Echobox Resources\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-03T12:13:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-03T10:48:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2020\/08\/Facebook-vs-Instagram-Echobox-white-paper-tile.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"795\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Echobox Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Echobox Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.echobox.com\/resources\/#organization\",\"name\":\"Echobox\",\"url\":\"https:\/\/www.echobox.com\/resources\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.echobox.com\/resources\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2020\/06\/logo-dark.svg\",\"contentUrl\":\"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2020\/06\/logo-dark.svg\",\"caption\":\"Echobox\"},\"image\":{\"@id\":\"https:\/\/www.echobox.com\/resources\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.echobox.com\/resources\/#website\",\"url\":\"https:\/\/www.echobox.com\/resources\/\",\"name\":\"Echobox Resources\",\"description\":\"Insights for news publishers and content creators\",\"publisher\":{\"@id\":\"https:\/\/www.echobox.com\/resources\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.echobox.com\/resources\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.echobox.com\/resources\/white-papers\/instagram-vs-facebook\/#primaryimage\",\"url\":\"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2020\/08\/Facebook-vs-Instagram-Echobox-white-paper-tile.png\",\"contentUrl\":\"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2020\/08\/Facebook-vs-Instagram-Echobox-white-paper-tile.png\",\"width\":1200,\"height\":795,\"caption\":\"Echobox white paper Instagram vs Facebook\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.echobox.com\/resources\/white-papers\/instagram-vs-facebook\/#webpage\",\"url\":\"https:\/\/www.echobox.com\/resources\/white-papers\/instagram-vs-facebook\/\",\"name\":\"Instagram vs Facebook: How do world-leading publishers use them? - Echobox Resources\",\"isPartOf\":{\"@id\":\"https:\/\/www.echobox.com\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.echobox.com\/resources\/white-papers\/instagram-vs-facebook\/#primaryimage\"},\"datePublished\":\"2020-08-03T12:13:36+00:00\",\"dateModified\":\"2021-03-03T10:48:14+00:00\",\"description\":\"What are the benefits of using Instagram vs Facebook? 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